Increasing the number of visitors to your site is an effective way to improve your sales - To get more hits, make sure you appear first in search engine listings.
For your site to get to the top it needs to be search engine friendly, which is where SEO comes in.
SEO sets up your site to appeal to search engine robots, so you'll be ranked more highly. These days one of the most important parts of a successful site is the quality of the content, but there are lots of other 'behind the scenes' elements that help you rank higher.
How do search engines work?
Search engines have two types of listing. Paid listings and organic listings. The search engines are basically trying to return the best result for a user, based on the search term they type in.
Search engines use algorithms to analyse sites. These algorithms are constantly changing which means websites need to be regularly updated and altered in order to continue ranking highly – so SEO needs to be ongoing to be at its most effective.
If you want to rank highly in search engine results then you need to ensure your site includes all the right components so that the search engines view it as the best fit for the term the user typed in.
Do I really need SEO?
There are billions of websites out there - which means more competitors for your business. If you want to do everything you can to ensure your website succeeds then you need SEO.
Even a site with great content can be penalised if it's not set up correctly, so it's essential to make sure yours is perfect if you want to succeed.
A well optimised website will help you to rank higher in search engine listings for a number of relevant search terms and your business will be more visible.
Why choose us?
SEO doesn't have to cost the earth to be effective. With a relatively low up front and ongoing investment we can improve:
- Traffic Levels
- Brand Awareness
- Brand Recall
- Purchase Intent
- Conversion to sale
Compared to other online media, SEO requires relatively low upfront and ongoing investment.
A well optimised website achieves breadth of visibility across a wide variety of relevant search terms - from brand specific and product to more generic keywords and phrases.
A result of which is a steady and regular stream of traffic coming through to your site from the natural listings in a search engine offering the highest return on investment of all the available online acquisition media.
Our expert team have years of SEO experience and understand what makes a website successful. We'll carefully assess your site and offer you ongoing SEO which will ensure your site's natural search engine rankings improve.
Contact us today for a friendly and informal chat and find out how we can help your business improve with SEO.
Key Elements to SEO
OnPage/OnSite SEO: Creating optimised site content, keywords, text, meta descriptions and design so the site appears high up on search engine results pages.
OffPage/OffSite SEO: This is the main element for high rankings. Developing link building campaigns and highly linkable content encouraging other websites to link to yours. As a result, your website becomes more popular and thus increases the visibility of your site in search engine results pages.